OCHO RIOS, Jamaica, August 29, 2006 --- Chukka Caribbean Adventures, the Caribbean’s leading land-based nature adventure tour provider, has now made it possible to book its tours directly. Starting December 15, 2006, one will be able to browse through www.chukkacaribbean.com, and choose from Chukka’s unique array of escorted tours and make a booking in seconds.  

Chukka Caribbean Adventures began in 1983 with one tour in Ocho Rios, Jamaica, the signature Chukka horseback ride and swim, and has now expanded to 32 tours operating in four Caribbean countries.  This expansion has been built on the successful partnerships with the various hotels and cruise lines in the region that have created the demand for the Chukka Caribbean Adventures tours. 

“As we see parts of our product maturing, we explore opportunities to take our tours to other destinations.  Over the past five years, we have expanded our product through diversification and growth in new geographic locations, such as the Bahamas and Grand Turk,” said Marc Melville, Co-Managing Director of Chukka Caribbean Adventures. “Allowing vacationers, and their travel agents, to book directly with us, is a natural progression.  Of course, they can still book our tours through their hotel or cruise line.”

“Providing a top-quality, unique experience with absolute consistency, is our prime goal,” says John Byles, Co-Managing Director of Chukka Caribbean Adventures.  “We want vacationers to experience the destination in a different light, and we want them to have fun and have the same expectation wherever and whenever they enjoy a Chukka adventure.”

“We create adventure tours when and where we see the possibilities of an activity or an attraction, like our new Chukka Buggy or Chukka Boat adventures, and of course, because we’re Jamaican, we created the soon to be launched, Jamaica Dogsled Tour,” continued Byles.

“Our ability to uphold and surpass industry standards, variables that have become synonymous with our brand, have indeed been the reasons for the confidence that our partners have in Chukka products,” says Marc Melville, “And we want consumers to have that same confidence in our brand.”