CHUKKA BEGINS NEW YEAR WITH LAUNCH OF NEW LOOK

FOR IMMEDIATE RELEASE

CHUKKA BEGINS NEW YEAR WITH LAUNCH OF NEW LOOK

January 3rd, 2012 (Montego Bay, Jamaica) – Today CHUKKA begins the introduction of a new look for the brand as they continue to meet the demands of visitors with multiple locations Caribbean wide and new product that appeals to thrill seekers, cultural explorers and those looking for more laidback leisure. CHUKKA is also offering team-building product for meeting and incentive and corporate travel groups.

“We entered into an extensive review of who we are and where we want to go as a company,” stated Danny Melville, Chairman of the Board. “CHUKKA has grown and expanded so much over the past few years we needed to make sure that our brand reflected who we are – an innovative company that provides a range of high quality experiences for visitors from around the world. By adopting this brand, our vision statement and look and feel, every team member, partner and visitor will experience who we are – they will know they are part of CHUKKA.”

The launch of new product took CHUKKA from an adventure only based company to one that offers three distinct types of experiences and the new brand reflects that – Active Adventure, Culture and Leisure and Team Building. Each collection has unique attributes and offers visitors an opportunity to experience the Caribbean in an authentic way. Bright colors, modern clean lines and engaging approaches will inspire visitors and provide partners with materials to promote Chukka to their clients.

CHUKKA boasts thirty-seven tours, with nine locations in Jamaica and hosts guests from Montego Bay, Negril, Ocho Rios and Kingston. A combination of well known iconic locations and hidden gems make up the offerings and include CHUKKA Sandy Bay, Rose Hall, Montpelier, YS Falls, White River Valley, CHUKKA Cove and the latest additions Cranbrook, Good Hope Estate and Falmouth Town.

In addition they offer three tours in Grand Turk and fourteen in Belize, each that profile the culture and unique attributes of those locations including Cave Tubing and Mayan ruins in Belize and 4x4 safaris, dune buggies and the famous horseback ride and swim on Grand Turk.

“This new look reflects the fact there is something for everyone,” stated Melville, the lead on the new Brand and Marketing. “If you are looking to have a wild ride and thrills then we have our adventure tours like Air Boat, River Tubing and Zip Lines, want something more relaxing then we have our leisure product including Beach Breaks and CHUKKACAT, or if you want to experience the culture of Jamaica try the Good Hope Great House Tour with High Tea, our Horse and Buggy Ride through historic Falmouth, or a Rum Runner tour in Belize. We have even developed special tours for team building.”

It is expected that the new look and feel will be rolled out over the next 12 months on everything from corporate materials to vehicles and uniforms.

To learn more about CHUKKA adventure, culture and leisure tours and team tours, call toll free 1-877-4-CHUKKA or visit www.chukkacaribbean.com.

About CHUKKA

Founded in 1983, Green Globe Certified Chukka is the number one land-based provider in the region, offering 59 tours in Jamaica, Belize and Turks & Caicos Islands. Collectively, the operations delivered over 400,000 adventure tours to cruise and hotel guests in 2011. With a commitment to offer only the highest quality tours with well trained guides and stringent safety standards, CHUKKA takes pride in showcasing the natural beauty of the Caribbean through unique and sensational experiences, while providing opportunities for local residents and businesses. CHUKKA is home to the Jamaica Dogsled Team and awards include Porthole Cruise Magazine Best Caribbean Tour Operator and Best Caribbean Shore Excursion 2011, as well as the World Travel Award as the “Caribbean's Leading Tour Company” for the fifth consecutive year. CHUKKA was also named National Champion at the 2011 Jamaica Tourism Service Excellence Awards. CHUKKA – Adventure, Culture and Leisure.

For more information:

Dee Enright
Outside the Cube
Ph: 867-456-7483
Email: dee@outsidethecube.ca

Danny Melville
CHUKKA
Cell: 876-382-6830
Email: danny@mychukka.com